By analyzing the page report, you can learn about the visitors accessing your website and their behaviours. The page report will help you identify how successful your content is in meeting the needs of your users and improving the conversion rate or profitability of your website.

Data related to the behavior of visitors on each of your Pages is tracked in the following ways:

  • Page Views (PV): The number of times a website page was viewed by visitors to the site.
  • Entry/Exit Rate: The number of visits for which particular page was first visited on your website and the percentage of overall visits for which was the last page viewed before a visitor left the website.
  • Avg. Visit Duration: The average amount of time visitors spend on a particular page.
  • New Visit Rate: The percentage new visitors that accessed the website.
  • Bounce Rate: The percentage of page visits where visitors enter and leave the webpage, without navigating to any other ones.

In addition to the Trend Chart, the Page report features two data tables. Each Page included in the data tables report is listed in the URL column by page title and page URL.

Original Pages

This data table shows the activity of each individual URL, regardless of whether or not the page is the same.

www.ptengine.com?source=google & www.ptengine.com?source=bing

Combined Pages

This data tables shows the sum activity for a page resulting from all URLs attributed to that Page. For example:

www.ptengine.com?source=google &amp

They are different URLs but they are the same page. The Combined pages data table groups their activity together into one set of data.

Page Elements:

The screen shot below provides an illustrated guide to each of the features found on the Page report.

  1. Search for a page by URL, URL part, Page Title or Title part.
  2. Click each header to sort the data according to that column. Click once to see the data in descending order; click it twice to see it in ascending order.
  3. On the Combined Pages data table, click the icon on the left, located at the very end of each row to view the Heatmap report for that page. On the Original Pages data table, mouse over the + at the end of each row and select to see the Data Center report or the Heatmap report for eachURL.

Relationship between Combined Pages & Original Pages

For the examples given above,

www.ptengine.com?source=google & www.ptengine.com?source=bing

Different, individual URLs  are Original Pages. However, they actually lead to the same page. Thus, their Combined Page is www.ptengine.com

If you click on a Combined Page, you will automatically jump to the list of Original Pages included in the Combined Page.



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