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Page Group

A Page Group is a collection of pages where their content and or structure shares similar characteristics. For example, an e-commerce website may create page groups around products they can group together, such as t-shirts and or footwear. These pages will most likely have very similar content and page structure with very little minor differences, such as the use of different images (See example below).

E-commerce Page Group
Footwear pages      T-shirt pages

What is the use of page groups?

1.Distinguish the page  between mobile ,APP and PC.

Many users’ websites  contain both the PC and mobile,but as we all know,there are different equipments,web forms and visits performances in both PC ,mobile and APP , sometimes we need to analyze separately. So set up a page group about PC,or mobile,or APP, separately, so you can compare the business situation of the PC ,  mobile,or APP, and then targeted optimization.

2.Page group funnel

There are a lot of e-commerce or travel sites have a set of processes

such as :the list of products->  product detail pages ->shopping cart ->order -> payment pages -> successful purchase page

Of course we want to calculate how much is the final conversion rate, analyze the loss of customers in these steps, and the reasons about lost, so you can set  all categories of pages to a page group, such as a page group of product details pages, each commodity is a separate page, and can be  distinguish in the URL, then we can extract the public portion of the details pages’ URL,  then set into a  page group.

3.Compare the categories within a single site.

Some kind of content websites  (such as education or blog) like Ptengine helpcenter, there are a lot of different modules(such as heapmap,settings,event etc.), when analyzing the attention status of each module or comparing different modules, we also need to set the page of each module into page groups.

Data fields found on the Page Group report include:

  • Page Views (PV): The number of times the Page Group was viewed as a whole.
  • Entry/Exit Rate: The number of visits and how long the visitors stay for each page within the page group; the first most viewed page and the last most viewed page before the visitor left the website.
  • Avg. Visit Duration: The average time visitors spend on the pages within the chosen page group.
  • New Visit Rate: Displays the percentage of new visitors that visit the pages within a certain page group.
  • Bounce Rate: Visitors that entered and left the website from that page within the page group, without navigating to any other pages.

 

Select Page Groups in Report View

To select or switch between Page groups in Ptengine’s report view,

1. Select Page Group from the icon dropdown located to the left of the search bar.

2. Select the page group you want to view in the drop-down menu.

For information on how to set up Page Groups, please visit Page Group Settings.

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