Data Overview

The Data Overview screen displays five sections of content:

  • Ten Indicator charts and data tables
  • Visitor source data
  • Technology data
  • Page Views (PV)
  • Geography

Ten Indicators Charts and Data Tables

The following indicator charts and data tables are included on the Data Overview page. To learn more on each of the following indicators, visit the Definitions.

  • Visits
  • Unique Visitors (UV)
  • Page Views (PV)
  • % New Visits
  • % Returning Visits
  • Visits/UV
  • PV/UV
  • Avg. Visit Duration
  • Bounce Rate
  • Avg. Page Loading Time

View Trend Chart for the chart explanations.

Source Traffic

The source traffic is divided into four parts: Referral, search Engines, Social Site and Direct Source. All of these are displayed as percentages our of the whole. The direct source will always appear at the bottom of the list, while the rest of the sources are displayed in order from the highest to lowest percentage.

Clicking on any of the source headings will display a detailed list of the source URLs in order from highest to lowest number of views. The total number of visits generated from the source appears in the color bar at the top of the list. when there are more than 8 Sources to display, a scroll bar will appear on the right-hand side.

To view more specific details about each traffic source, click the Details button on the upper right.


The Device field displays the number of visits by device, operating system and browser. Each is displayed as a percentage out of the whole. For further details on any of the data sets, click the Details button on the upper right.


Pages (PV) displays the URLs and title of each web page accordingly from highest to lowest number of page views. Also, the web pages are accessible from the linked URLs listed below the web page names.

When you hover over each list item you will see two icons; one leading to the web page’s data center report page and the other to the heatmap report page. For more details on any data sets, click the Details button on the upper right.


The Locations field shows the geographical location of the users accessing the web pages. They are listed in order from highest to lowest number of page views as per location. Again, for more details, click the Details button on the upper right.

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