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Search Engine

The Search Engine page shows you all the ways in which traffic to your site is generated from search engines. By analyzing the search engine source data, you can learn the search engine preferences of your visitors. You can also determine which search terms being used are most popular in leading the visitors to your website. This information can then be used in creating ads, campaigns and content that will help improve the conversion rates and profitability of your website.

The Search Engine page contains two data tables:

  • Search Engine
  • Search Engine (search terms).

Search Engine

The Search Engine data table shows a list of all the search engines that were used when redirecting traffic to your website. The search engines are listed in order from the most number of referrals to the least. The data table also shows the number of visits, page views (PV), average time spent on the referred page, the percentage of new visits vs. the overall number of visits and the bounce rate for each referring domain. Click on each column heading to sort all the data by that data set.

Click on each Search Engine name to jump directly to the Search terms used during searches conducted on that particular search engine.

Search:  Use the search bar to look for a particular search engine by name.

Quick filter: To view information for a single search engine, click the Filter icon at the end of the row. Simply click the icon again to turn the filtering optiona off.

Search Engine (Search terms)

The Search Engine (Search term) data table shows a list of all Search terms used during searches conducted on each particular search engine. The data table also shows the number of visits, page views (PV), average time spent on the referred page, the percentage of new visits vs. the overall number of visits and the bounce rate for each search term. Click on each column heading to sort all data by that data set.

Relationship between Search Engine & Search Engine (Search terms)

Click on each Search Engine name to jump directly to the Search terms used during searches conducted on that particular search engine. For example: When you click Google, the page will automatically jump to the page with Google relevant search terms, where the total number of Visits equals the number of Visits attributed to Google.

Note: The Search term column on the Search Engine (search terms) data table also displays the search engine name from which they came. See the green box in the upper right Search of the Engine (search terms) table.

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