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Social Media

The Social Media page shows you all the social media websites that have directed traffic to your website. By analyzing this data, you can learn which social media websites are used by visitors that access your websites, how frequently and in what way the users of each social media website interact with your website. This will help you tailor your social media content and outreach to improve the conversion rate and profitability of your website.

The Social media site analysis page contains two data tables:

  • Website (the social media website name)
  • URL (Social media website URL)

Social Media

The Social media data table shows a list of all the social media websites that directed traffic to your website. These websites are listed in order from the highest number of visits from the social media website, to the lowest. The data table also shows the number of visits, page views (PV), average time spent on the referred page, the percentage of new visits vs. the overall number of visits and the bounce rate for each social media website. Click on each column heading to sort all data by that data set.

Quick filter: To view information for a single social media website, click the “Filter” icon at the end of the row. Simply click the icon again to turn the filter options off.

Social Media URL

The URL data table shows a list of every single URL reference, in order from the most visits to the least. The data table also shows the number of visits, page views (PV), average time spent on the referred page, the percentage of new visits vs. the overall number of visits and the bounce rate for each referring URL. Click on each column heading to sort all data by that data set. Click the Launch icon next to each URL to access the website in a new tab in your browser.

Quick filter: To view information for a single social site, click the “Filter” icon at the end of the row. Click it again to return to all data.

 

Relationship Between Social Media WebSite & URL

The Website data table, lists the name of the social media websites, without it’s URL. The URL data table  on the other hand, automatically filters to show you only the URLs of each social media website.

 

 

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