A visit is composed of an individual both entering and leaving the site. An activity that qualifies as the visitor leaving the site includes: closing the browser, closing the last page of the website open within their browser, or a designated time of inactivity. Inactivity is defined as an absence of scrolling, clicking, new page requests or any other sign that the user is still actively engaged with the site and its content. By default, visit inactivity is set to 30 minutes. If a visitor leaves the site but returns within 30 minutes, that visit is considered a continuation of the first. Visitors returning after 30 minutes of inactivity will be counted as a new visit.
The number of times a website page was viewed by visitors to the site. A view is characterized by the JS statistical code loading entirely on the page. Page views are not unique to visitor sessions. If a user clicks reload on a page, this is counted as a new page view.
The number of unique individuals who visit the site within any designated period. If the same individual returns to the site during the designated period, those visits are considered unique, but the visitor is not. If three years or more have passed since a visitor’s last visit, that visitor will be counted as a unique visitor upon their return.
The average number of visits to each site or each page on a site per unique visitor. For example, a Visits/UV given as 6/4 means that for every four unique visitors to a site or page, they logged an average of 6 visits each.
An average number of page views (PV) per unique visitors (UV), stated as a ratio. For example, a PV/UV given as 6/4 means that for every four unique visitors to a site, they logged an average of 6 page views each.
Any activity in which a visitor clicks on any content on a site or a page on a site.
The first time a visitor visits the site, based on a visitor’s IP address. If a visitor accesses the site from a different IP address or clears the cookies from a browser between visits, their next visit will be considered new.
The percentage of total visits that are new
The number of visits that are not new
The percentage of total visits that are not new
When a visitor to a site navigates away from the site after viewing only one page
The percentage of total visitors to a site that navigates away from the site after viewing only one page
The first-page view (PV) of a visitor’s session. For example, a visitor may enter your site via a link that leads to a blog article. That blog article will be logged as the first-page view of that visit and counted as an Entrance.
The ratio between the total number of visits and the number of Entrances on a given page.
The page from which visitors leave the website.
The percentage of all page views (PV) that were the last in a visit
The total amount of time of a visit
The average amount of time of a visit for all visits to the site or page on the site
The amount of time it takes for a page to load for a page view to occur
The average amount of time it takes for pages to load per visit to the site or page
Any user-defined action that results in the desired outcome. For example, a visitor makes a purchase or signs up for your email or newsletter
Individual conversion rate: percentage of conversion completions by a visitor to the site
Overall conversion rate: the percentage of all visitors to a site that completes a desired action
The monetary value assigned to each conversion. Conversion value may be determined by the actual amount of a purchase or the actual or expected return on investment as calculated by the number of conversions in relation to the amount of money spent on the campaign.
The number of visitors to a site that completed the desired action. For example, if there are ten visitors to a site but only seven sign up for your email list, the goal conversion is 7.
The name of your Campaign, i.e., New Years’ Resolutions, New Shoes, SEO Seminar, etc.
Refers to the location where visitors will see your Campaign, i.e., your website, a partner’s website, etc.
The kind of ad for your Campaign, i.e., banner, skyscraper, etc.
Keywords or categories that apply to your Campaign, i.e., Kids’ Toys, Women’s Shoes, Medical Info, etc.
Additional details you add to describe your Campaign, whether that’s clues about its content or other identifiers.