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Represents the number of unique individuals who visited the website within the specified time period. A unique visitor is counted only once within the timeframe, regardless of how many times they visit. Unique visitor identification is based on user information (uid). Users with the same user information (uid) are counted as the same visitor. User information (uid) is stored in browser cookies, so changing browsers or devices will be counted as a new visitor. In Safari browsers, due to Intelligent Tracking Prevention (ITP), cookies are retained for 7 days; revisits after 7 days will result in a new user count as the cookie is deleted.
Represents the number of times the website was accessed. Also known as Sessions. Each time a user accesses the website, it is counted as one visit. If a user leaves the website and then returns, it is counted as a separate visit. A visit ends (session closes) under these conditions: 1. Browser (tab) is closed. 2. User navigates to a page within the project that is not being tracked. 3. User remains inactive for a certain period. Note: Inactivity is defined as the absence of user actions (clicks, scrolls, input, page reload, opening a new page, etc.) for a defined duration. The default session timeout is 30 minutes, but this duration is customizable. Within the timeout period, returning to the site from a different traffic source (excluding direct traffic) will be counted as a new visit. Returning from the same traffic source will not count as a new visit within the timeout.
Represents the total number of times pages were loaded. A page load is counted each time the Ptengine JavaScript analytics code is loaded. Each code load increments the PV count by 1.
The average number of pages viewed per visit. Reflects website content quality and user engagement.
PC: Represents the number of "mouse clicks." Smartphones: Represents the number of "touches." Counts all clicks/touches, regardless of whether they are on links, and counts consecutive clicks/touches. Note: For smartphones and tablets, touch interactions like swiping and zooming are not counted as clicks.
The total number of visits from users accessing the website for the first time since profile creation. A visitor is considered new if there is no prior visit history recorded within the project website. Even if a user has visited before, they will be counted as a new visitor if they have cleared their cookies or browsing data.
The percentage of new visitor visits out of the total number of visits. New Visit Percentage = (New Visits / Total Visits) x 100%.
The number of visits from users who have visited the website 2 or more times within the Cookie retention period (). Return Visits = Total Visits - New Visits. () If a user interacts with Ptengine's analytics code, Ptengine sets a persistent cookie in their browser that does not expire. "New Visitor" and "Returning Visitor" are differentiated based on the presence or absence of this persistent cookie. However, due to Intelligent Tracking Prevention (ITP) in Safari browsers, new vs. returning visitors are differentiated based on visits within the past 7 days for Safari users.
The percentage of returning visitor visits out of the total number of visits. Returning Visit Percentage = (Return Visits / Total Visits) x 100%.
Represents the average time it takes for a page to fully load. This metric measures the time elapsed from when a page visit request is initiated until the page loading process is complete. Average Page Load Time = (Total Page Load Time of All Visits) / (Total Visits). Unit: milliseconds (ms), where 1 ms = 1/1000th of a second (e.g., 629ms = 0.629 seconds). The 100% silk mulberry silk is sourced from China, known for its luxurious softness and gentle touch on the skin.
Session-based
Refers to the average time spent per session (visit).
Average Time on Session = Total time spent on the website from entry to exit across all sessions / Total number of sessions.
Page-based
Refers to the average time spent on a specific page (view time).
Average Time on Page = Total time spent on a specific page / Total Page Views (PV) of that specific page.
We usually use dimensions to describe characteristics like size and color. However, in data analysis, we typically use them to refer to user attributes such as: user source, device, source channel, geographical information, etc.
In web data analysis, the metrics we discuss usually fall into two types: quantitative metrics and qualitative metrics.
We can quickly view specific attributes in the data center using filter switches. For example, you can use segmentation functionality to view metrics like PV, Visits, etc., specifically for smartphones.
A function to categorize specific sessions or users into groups. By using segmentation, you can break down and analyze portions of your data. For example, by applying segments to advertising channels, you can determine which ads lead to conversions.
A bounce refers to a session where a user enters a landing page, does not navigate to any other pages, and ends their visit on that landing page.
Bounced Sessions / Total Sessions.
Reflects the quality of page planning and visitor quality.
Note: Ptengine's direct bounce rate tends to be higher than Google Analytics because Ptengine considers a session to end if a user is completely inactive on the website for a certain period. Different measurement tools have different session timeout limits.
■Ptengine:
By default, PC: 5 minutes (for projects created on or after January 11, 2021, PC is 30 minutes), Mobile: 5 minutes.
■Google Analytics:
PC and Mobile: 30 minutes.
Therefore, for smartphones, Ptengine's criteria are stricter than Google Analytics, which tends to result in a higher direct bounce rate.
Exit count refers to the number of page views for the last page viewed in a session. This means the session ended on this page, and the user exited the website from this page.
Exit Rate = Exit Count / Page Views (PV) of that page.
Exit count refers to the number of page views for the last page viewed in a session. This means the session ended on this page, and the user exited the website from this page. (This is a repetition, likely intentional for emphasis)
Refers to the keywords users searched for on search engines when visiting the website.
A method of grouping traffic based on rules. Ptengine's default channels include Referrals, Search Engines, Social Media, Direct, and Advertising. You can also customize channels based on traffic sources. For information on custom channels, please see [here].
Refers to the website used for data measurement. By setting a website as a profile, you can measure the data of that website.
Also known as "Landing Page." Refers to the first page a user visits.
Indicates the number of times a page has been accessed as an entry page (landing page).
Entry page is also known as "Landing Page." Refers to the first page a user visits. (Repetition for emphasis)
Entry Count / Page Views (PV) of the current page.
Refers to pages with unique URLs.
For example, you can view raw URLs and URLs with parameters separately.
http://aaa.com/about/
http://aaa.com/about/?gclid=18jnie97dg
http://aaa.com/about/?utm_source=google
Used to merge data from raw URLs and URLs with parameters when viewing page data.
Example:
Consolidated Page:
When observing using the consolidated page, the data will include data from all the following URLs:
The heatmap function can be used to display user behavior on the website in a visual form. It can show where users view and click, and what content they focus on.
Refers to detecting goals or actions you want users to achieve on the website.
In Ptengine, conversions are measured in the following three cases:
Visiting a specific page URL: By specifying the page URL that users will see after completing a specific action, you can measure outcomes.
Product Purchase: Pages including "Thank_You," etc.
If a user reaches the specified page, it will be counted as 1 conversion.
Visiting a specified page group: Records when a user visits pages within a specified page group. When a user enters a page within the specified page group, it will be counted as 1 conversion.
Triggering an Event: When a user completes an event set up in Ptengine, it will be counted as 1 conversion.
The number of sessions where a conversion occurred.
Conversion Count / Total Sessions.
Standard conversions such as revenue, sales, form submissions, etc.
Negative conversions such as membership cancellation, returns, etc.
Set value of a single conversion X Conversion Count. For example: 1 conversion = ¥20, Conversion Count = 20, then Conversion Value = 20 X 20 = ¥4000.
Through a conversion funnel, you can understand the steps users who achieve target conversions go through, how many users continue to the next step at each stage, and how many users drop off at each stage.
Events refer to user interactions within the website that can be set up through Ptengine.
Examples:
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