User group is the practice of grouping users based on the right characteristics suit your business needs, based on which you can get valuable insights, and deliver the right message at the right time.
Your hypothesis gives you all the insights:
Set up groups for each stage based on the user journey that suits your business.
Group users who comes from a specific campaign or location.
Group users for activities such as changing service content, conducting surveys, etc.
In a nutshell, users with the same characteristics and trends can be segmented into the same group, and user behavior data can be analyzed and managed on a group-by-group basis.
Do you have the following needs?
I want to know the overall statistic data of users in a specific group (for example, the number of visits, visit time, etc.); or I want to know who my most valuable users are and where they come from; I want to know who is more price sensitive.
For example: Analyzing female customer purchase data in London
Products centered on male and female groups should be divided into different user group because there is a significant difference depending on gender。create user groups to maximize marketing effectiveness and value!
Was this article helpful?
Thanks for your feedback.
Sorry about that. Do you mind sharing how we can improve?
Write your feedback here...
We have received your feedback and will make sure to improve this article. We will get in touch with you once we do.