Unlike click heatmaps, page analytics allows you to quantitatively check the number of clicks. It also allows you to check hidden elements that are hidden by hamburger menus, etc.
What you will see is the number of clicks and the percentage of clicks to total pages.
※You need to manually calculate the click-through rate in relation to the number of visitors. (Click-through rate = number of clicks visited / number of visitors)
・ What is the utilization rate of menus, etc.?
・ What is the click rate of the CTA (conversion button)? (A good rule of thumb is 10% or more of visits)
・ Change in click-through rate before and after page modification
- Interactive elements: Ptengine considers the following HTML tags to be interactive elements: 「a」 「input」 「select」 「embed」 「object」 「textarea」 「button」
- Non-interactive elements: Any HTML tag that is not an interactive element is a non-interactive element.
This is useful if you want to investigate which visits generated clicks in specific areas of the page analysis. Click and drag to draw a frame around the area you want to examine.
Once the area is framed, a data window appears, showing the total value and data for the framed area by inflow source. You can drill down to see source (search engine, campaign, referral site, social, no referrer), device (OS and browser), entry page, country/region, and campaign details.
Warning： This function is valid when the element area is completely enclosed. If it is not completely closed, some elements may not be included in the calculation. For example, in the picture above, only the click data of the "Register for free" button is calculated.
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