Page Analysis

Unlike click heatmaps, page analytics allows you to quantitatively check the number of clicks. It also allows you to check hidden elements that are hidden by hamburger menus, etc.
What you will see is the number of clicks and the percentage of clicks to total pages.
※You need to manually calculate the click-through rate in relation to the number of visitors. (Click-through rate = number of clicks visited / number of visitors)

Checkpoint #

・　What is the utilization rate of menus, etc.?

・　What is the click rate of the CTA (conversion button)? (A good rule of thumb is 10% or more of visits)

・　Change in click-through rate before and after page modification

Screen Description #

• 1his allows you to narrow down the display to the elements with the highest number of clicks.
• 2Now you can choose to display interactive or non-interactive elements. Initially, only 「interactive elements」, which are often used for clickable elements, will be displayed. If you want to show all clicks, you need to tick both.

  - Interactive elements: Ptengine considers the following HTML tags to be interactive elements: 「a」 「input」 「select」 「embed」 「object」 「textarea」 「button」
  - Non-interactive elements: Any HTML tag that is not an interactive element is a non-interactive element.

• 3In the「List view」 of the「Elements」 column, you can see a list of clicked elements. In the「Elements」 column, the text and link strings described in the html are listed. In the 「Type」 column, the tags are categorized by type as follows. There are「URL: tag with href attribute」, 「List: li element」, 「Image: img element」, 「Text: text element」, and「Frame: div element」. When you click on a line in the list, it moves to show the corresponding element on the page and blinks.



• 4can export the list data in (3).
• 5is the heatmap reload button.
• 6is the Overlay button.
• 7is the basic data (clicks, visits, PV) of the current page.
• 8is the button to view the detailed data of the page. The following window will open after you click on it; you can also export the data in CSV format.

Area/Element analysis function #

This is useful if you want to investigate which visits generated clicks in specific areas of the page analysis. Click and drag to draw a frame around the area you want to examine.

Once the area is framed, a data window appears, showing the total value and data for the framed area by inflow source. You can drill down to see source (search engine, campaign, referral site, social, no referrer), device (OS and browser), entry page, country/region, and campaign details.

Warning： This function is valid when the element area is completely enclosed. If it is not completely closed, some elements may not be included in the calculation. For example, in the picture above, only the click data of the "Register for free" button is calculated.