In the heat map of attention, areas where visitors spend more time are colored red. In other words, the sum of the time users spend on the site is represented by the color of the heatmap. Even if the page is not clicked, you can still see what the visitor is interested in.
・ What content grabs the visitor's attention and what is being skipped over?
・ Is the content being focused what you envisioned when you created the page?
・ Is the content being viewed more at the bottom of the page?
・ Is the color light overall? It should be red.
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