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A goal can be a key conversion of your website, so you can track trends of users who reach the goal, and measure how your experiences influences user behaviours. Your goal can be User Sign Up, Purchase an item, or Leave their Contact information.
When trying to optimize your site, it is necessary to know if the current links, CTA buttons or the layout of elements are appropriate. By registering a goal in Ptengine Experience, it can be easily resolved!
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