How to Track Non-Standard UTM Ads

Method 1: When using parameters that are not in standard UTM format, but are custom parameters.

For example, if your advertising team designs unique parameters based on their campaign strategy, such as: cm_cpc=xxxx, cm_ad=yyyy, utm_name=.... You can set up the ad identification rules for ads using the same strategy in the parameter builder within the "Advertising" module of the settings interface.

Once the identification rules are set up, you can map the configured ad parameters to different advertising dimensions.

Method 2: When you cannot understand the logic behind the parameters (e.g., gclid, fbclid)

1. Go to Channel Setting
   

2. Click "Create New Group"
   

3. Set up Identification Rules: Taking Google as an example, set a group name (which will be displayed as the label in the data center) and the identification rules.