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The click heatmap visually represents the density of clicks on a webpage. The more clicks overlap on elements and their coordinates within a site, the redder that area will appear.
Red areas suggest locations where user needs are high and users are highly motivated to take the next step. However, when analyzing click heatmaps, it's crucial to consider both "positive factors" and "negative factors" for a comprehensive understanding.
The key checkpoints for click heatmaps are to understand "where clicks are concentrated" and the "click trends of CTAs (Call to Actions)." Focus on checking the items below. If you find areas for improvement, immediately turn your ideas into reality by clicking the "Implement Measures" button in the top right corner of the screen!
Are the red areas (indicating high clicks) in the expected locations?
Are there buttons or elements that are frequently clicked but located in areas of the page that are hard to notice?
Are there elements being clicked even though no click action is set for them?
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