Heatmap comparison

Ptengine Insight has a feature to compare heatmaps.
With this feature, you can display two heatmaps with different conditions in the heatmap report screen at the same time.

By changing the type of heatmap, data reference period, page, device, segment, page front and back modification, you can compare the heatmap from different angles to understand the degree of communication and changes with users. It is useful for various scenarios, such as web-based channel optimization, CVR optimization, UIUX optimization, etc.

We suggest analyzing heatmaps with different segmentation conditions on the left and right.By comparing the difference between the heatmap of new/revisited users and CV users/non-CV users to obtain the characteristics of users, you can grasp the improvement points that lead to user conversion.

Adding Comparison Heatmaps #

To compare heatmaps, click "Add Comparison Heatmap" in the top right corner. This allows you to compare user behavior on the page across different time periods, sources, and user conversion status.

Once contrast heatmaps are added, you can switch between page URLs, timeframes, devices, segmentation conditions, and heatmap types on each heatmap. This enables comprehensive comparison. The block and element data reports on the right will also display corresponding comparison data and difference values based on the set conditions.

Currently, you can add up to 6 different heatmaps for comparison.

Comparison Heatmap Block and Element Reports #

Page-Level Overview Metrics

At the top of the data report, you can view a comparison of page-level overview metrics across different contrast heatmaps. This provides a summary of page traffic under various conditions.

Block and Element Reports

You can view comparative data for the same blocks and elements across different contrast heatmaps separately. Furthermore, using the data from the leftmost heatmap as a baseline, the difference values for other contrast heatmap data are shown. Green indicates a better performance ratio, and red indicates a worse performance ratio. These difference values allow for quicker identification of performance variations among user groups under different conditions.

Full Block and Element Data Report

Click "View Full Report" in the top right corner to access a comprehensive table displaying all block and element metrics for comparison. This provides a more in-depth understanding of performance.

Use the "Export" button in the top right corner of the full report to export the data as a CSV file.