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In this section, we will explain in detail what Redirect Tests are and how Ptengine implements them. Before reading this section, we highly recommend reviewing the content on A/B Testing.
When optimizing pages, we often encounter multiple influencing factors. Focusing on a single element may not yield scientifically sound results. In these cases, we strongly recommend using Redirect Tests. By setting up multiple page versions with different URLs (e.g., www.ptengine.com/new-in, www.ptengine.com/new-in-1, www.ptengine.com/new-in-2) using URL rules, we can test whether page modifications have a measurable impact on our GOAL metrics.
Example: Product Listing Page: We currently have multiple product lines with similar target audiences, but with significantly different original prices and themes. We've created multiple listing pages, each featuring different product lines prominently at the top. We want the URLs of these pages to remain distinct, so users don't perceive them as the same page. We can then use Ptengine Redirect Tests to validate which product line resonates most with our users.
How to Configure a Redirect Test Experiment
To conduct a Redirect Test, you will need to prepare at least two page versions: the original version and a test version containing your modifications, each with a distinct URL.
Tip: For the original page being redirected, ensure the Ptengine Basic Tag is installed within the
Note: If parameters are configured for the URLs mentioned above, please refer to the following parameter passing rules:
Example: Redirecting from "a.com" to "b.com"
Original page:a.com?utm_source=xxx
Redirect page:b.com
Result:a.com?utm_source=xxx → b.com?utm_source=xxx
Original Page: a.com?utm_source=xxx
Redirect Target Page: b.com?utm_medium=yyy
Result: a.com?utm_source=xxx → b.com?utm_medium=yyy&utm_source=xxx
Redirect Target Page: b.com?utm_source=yyy
Result: a.com?utm_source=xxx → b.com?utm_source=yyy
Enter the Experience editing interface to configure settings such as "Target Audience," "Experience Goals," and "Publish Time."
Once you have confirmed everything is correct, publish your Experience.
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