What are conversions?

Before delving into this section, we strongly recommend familiarizing yourself with Ptengine's Events functionality. Additionally, if you are new to Ptengine, starting with the Data Center module is a helpful way to get acquainted with the platform.

What are "Conversions" and Why Set Them Up? #

Conversions are defined based on your specific business goals. They are triggered by visitor actions that align with these goals (such as registrations, adding to cart, successful payments, etc.). Conversions allow you to understand user conversion rates at each stage of your desired funnel.

What Can You Achieve with "Conversions"? #

"Conversions" provide valuable insights in several key areas:

• Understand Goal Completion Volume, Value, and Trends: Go beyond simply knowing how many conversions occur. Visualize changes in conversion volume and value before and after promotions, and analyze user drop-off points prior to goal completion. This data drives informed website analysis and optimization.
• Identify Top-Performing Channels and Ads: Discover which marketing channels and specific advertisements are driving the most conversions. Understand the conversion lift attributed to each campaign and channel source.
• Optimize Ad Spend & ROI: By assigning monetary values to your Conversions, you can understand the actual value generated by each advertising channel. This crucial data helps optimize budget allocation for maximum Return on Investment (ROI).

Conversion Reports #

In the "CV" dropdown menu, you can access up to 6 pre-configured Conversion Reports. All report results support one-click segmentation: simply hover your mouse over the data point you wish to segment and click the filter icon that appears.

1. Conversions, Conversion Share, and Conversion Rate

• Conversions (Conversion Count): The number of visits that successfully completed the goal you defined in your Conversion settings.
• Conversion Share (Conversion Proportion): The percentage of total conversions attributed to a specific segment or category.
• Conversion Rate: The percentage of visits that resulted in a conversion out of the total number of visits.

2. Goal Sources and Keyword Conversions

• Sources: In the "Sources" section, you can analyze conversion performance for each traffic source. Sources are ranked and displayed by total conversions.
• Keywords: In the "Keywords" section, visits originating from search engines are displayed in a "tag cloud" format. Larger keywords indicate higher search volume. Please note that due to changes implemented by Google, it is increasingly challenging to capture and display all relevant search keywords.

3. Ad Name and Ad Source Conversions

Gain insights into the conversion contribution of specific Ad Names and Ad Sources. Conversion Campaign Names and Campaign Traffic are based on UTM parameters.

CV traffic by source and organic search

In the source section, you can find the results of conversions per source. The source will be displayed as total number of conversions.
In the keywords section, visits from search engines are displayed in the form of a "tag cloud." The larger the keyword, the higher the search volume. However, because of some changes Google made, it is difficult to acquire all keywords and showcase them.

CV campaign name and campaign traffic

CV campaign name and campaign traffic are based on UTM parameters.
In the overview you can see the campaign name and traffic source that contributed to every conversion.