Data center #

For teams working across various marketing channels and traffic sources, data often becomes scattered and siloed, with inconsistent metrics definitions, making data reconciliation a time-consuming and laborious process. The Data Center is designed to solve this, offering pre-built data reports for your core analytics needs. Key performance indicators like "Traffic Distribution," "Landing Page Performance," and "Advertising Effectiveness" are readily accessible and instantly understandable at a glance. Furthermore, every data report supports one-click segmentation, allowing you to quickly analyze the performance of specific user segments based on various attributes.

Insights You Gain from the Data Center #

The Data Center leverages data automatically collected by the Ptengine Basic Code, providing you with a readily available and comprehensive data set. You can quickly grasp website data trends and performance, with data broadly categorized into these six key areas:

• Information Center (Overview): Starting with a holistic, site-wide perspective, gain a rapid understanding of your website's overall health and performance through key metric summaries and dashboards.
• Real-Time Analytics: Access up-to-the-minute, site-wide data updated every 10 minutes. This is invaluable for monitoring real-time user engagement during promotions, new product launches, and other time-sensitive campaigns.
• Traffic Acquisition: Clearly visualize traffic volume, conversion rates, and other critical metrics for each acquisition channel. Quickly assess channel quality and optimize your marketing spend for maximum ROI.
• Page Analysis: Analyze page performance across various dimensions: Page rankings by traffic, page groups, and entry pages (landing pages), alongside key engagement metrics like page view duration, bounce rate, and conversion rate. Seamlessly transition to Heatmap analysis directly from Page Analysis reports for deeper behavioral insights.
• Device & Geographic Insights: Quickly understand your user demographics based on device type, operating system, and geographic location. Gain valuable insights into your user base and tailor your strategies accordingly.
• Advertising Performance: Evaluate the effectiveness of your advertising initiatives across various dimensions: ad source, ad campaign name, ad content, and more. Track traffic volume, conversion rates, and other KPIs to rapidly assess and optimize ad campaign quality and ROI.

Data Center Overview #

Upon entering the Data Dashboard section, the default screen displays an overall data summary, including key page metrics, data trends, traffic source distribution, device distribution, and more. The left-hand menu provides pre-built reports segmented by various dimensions for selection. The small funnel icon on the right is used to configure segmentation criteria.

❶ Data Set: The 6 key observation entry points introduced in the previous section.

❷ Time Filter: Select the desired time range for analysis.

❸ URL Filter: When you have a specific URL you want to observe, use the URL filter to quickly locate the page.

❹ Data Summary: Displays a summary of various metrics (e.g., UV, PV, New vs. Returning Visitor Ratio, Average Time on Page, etc.) based on the selected timeframe and segmentation criteria.

❺ Segmented View: The Segmentation feature allows you to set segmentation criteria across 8 dimensions. Please refer to the next subsection for detailed information.

❻ Traffic Acquisition: Understand your traffic composition (Search Engines, Social Networks, External Links, Advertising, Direct Traffic).

❼ Device Type Distribution: Understand the distribution of user devices (PC, Mobile Devices, Tablets).