Why Session Data is Different from Event Data

Attribution Logic #

• Event Count: Every time a defined event occurs, an event packet is sent and collected.
• Session Count: When a user starts a session and revisits before the session ends (session settlement), it's counted as one session, regardless of how many revisits.

It's very possible for a user to trigger the same event multiple times within a single session. Therefore, it's normal for the session count to be less than or equal to the event count.

If you have any questions regarding the definitions of events, conversions, and goals, please refer to this article