Create a Campaign

To bring better expereince to your users, Ptengine Campaigns provide all easy ways to upgrade your site such as inline editing, adding pop-ups, adding fixed bars, etc. Accelerate your business by providing the right experince to the right users.

• 1 Campaign Creative: You can create the content you want to display to users through personalization. You can also use A/B testing to test different contents and get more insights.
• 2 Campaign Goals: In order to measure the effectiveness and performance of your campaign, you can set a goal. For example, you can set "login" or "purchase" as a goal of your campaign.
• 3 Target Users: By selecting one or more target user groups to which you want your campaign to target, you can provide personalized content according to the user's historical behavioral data and attributes, and set in-session conditions according to the user groups.
• 4 Page Conditions: Set on which pages you want the campaign shows.
• 5 Schedule: You can schedule the start and end time of the campaign.

Campaign Creative #

You can create creatives in the form of pop-ups, sticky bars, inline editing or forms. For more information on how to use the editor to create creative, please refer to the Creative Editing section.

Campaign Settings #

• 1 Set Campaign Goals

  Select a goal to measure the effectiveness and performance of your campaign. Based on the results, you can implement further improvements in the future.
  You can set goals according to your purpose of the campaign. For example, you canset login, cart add or purchase as goals. If you have not set a goal yet, you can create a new one by clicking "+Goal" on the right. You can also choose a goal from the ones already set.

  

• 2 Set Target Users

  By setting the target users, you can make sure that the campaign content is displayed to the right users. You can select from an existing user group or by creating a new one. If you haven't set up a user group yet, you can create new one by clicking "+Add New User Group".

  In addition, you can also specify the conditions of current visit (user behavior, visit attributes).
  User Behavior: Including web page visited, Events performed.
  Visit Properties: Visit Type, Entry Page, URL Source, Source Host, Camapign Name(utm_campaign), Campaign Source(utm_source), Campaign Medium(utm_medium), Campaign Term(utm_term), Campaign Content(utm_content), Device Type, OS, OS Version, Browser, Browser Version, Resolution, Brand, Country / Area, State / City.

  
  

• 3Page Conditions

  By specifying the page, you can set on which pages you want the campaign shows.
  The Way to Specify Pages: Include, Exclude, Head match, End match, Exact match, RegEx

  

• 4Schedule

  You can set the start and end time of your campaign, and also periodically show or stop your campaign by setting delivery time. If you are running a recurring campaign, you can set up a schedule to make it more efficient.
  Start and End Time: You can set the start and end date and time, down to the second.
  Delivery Time: You can auto-show or auto-pause at the time or day of the week you specify.
  Timezone: You have two choices - match the project's timezone (default) or the visitor's timezone. If you set the timezone to the project's timezone, any timezone crossings will be converted to the project's timezone. If you choose to match the visitor's time zone, you will not match the project time zone, and the following cases may occur. For example, if you deliver from 12:00, there is a case that the data is measured from 10:00 in the campaign report due to the time zone.